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  • Writer's pictureKobe carbajal

How to promote your business using Facebook ads: A simple walkthrough


Facebook Its something we all have come to know and use, whether it’s using it to message your grandma using it to update everyone you know how your month-long getaway is going. Facebook is the connecting thread that has brought countless numbers of people together in one of the largest online communities to date.

With this unprecedented and widespread success of Facebook and the ability to create and ad ads for the website, the ability to get your companies and products in front of as many people as possible has never been more effortless. And in this tutorial, I’ll show you just how, in a few simple steps, to create a set of ads that will allow you to inform and reach a wide variety of potential future clients. And after this tutorial, you have the tools you need to know to market and present your ads to the

How to create an audience

Before we get to the nitty-gritty of this tutorial, we need to find out just how to market to the right people who would A. click on your ad. And B. buy your product. So in this adjacent yet equally important step, I’ll be showing you how to create and categorize your audience by location, age, demographic, and interest.


Method 1: How To Promote Your Homepage

In this step, I’ll walk you through how to create a set of ads that attract and direct any future prospects and customers by using the basic single image Facebook ad template


Method 3: How To Promote Your Website

Now that you have mastered how to create a simple ad, it’s now time to kick it up a notch. If one image is enough to give a passerby an idea of what your product has to offer, just imagine what two, three, four, or even five images might do. Well, if that's the kind of ad that you need, then you are in luck because, in this step, I’ll be showing you how to create some of the more dynamic ads Facebook has to offer.


Method 2: How To Find Leads

Now that we have gone through how to attract customers to your page it’s now time to look at our third and final step in this piece and generate some leads using the “get more leads” ads that collect the contact information of your customers and allow you to do anything from creating a list of people for a weekly newsletter, apply to an exclusive club, or even book a spot for an event.


Bonus Section: Reports Menu/Ad Center

Now that you have created your audience and painstakingly and meticulously created your custom ads, it’s now time to see just how successful they were, and in this step, I’ll be walking you through just how to navigate the ad center.


Conclusion

In this unparalleled age of online communication, the ability to reach new customers and promote your products have never been easier to make. And with the Facebook ad creator advertisers can reach the broadest range of new customers and clients and put their best foot forward when presenting their product, service, and company to the world.

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